Neurovision из серии Siberian Super Natural Nutrition от Siberian Wellness
Good morning! Today, we’re going to talk about one more product of our flagship series, Siberian Super Natural Nutrition. Probably one of my favorite complexes – the Neurovision product. It was designed for those who perform intellectual work and experience excessive cognitive strain. First and foremost, those engaging in the business or the science worlds, as our main tool is our brain. The brain needs the same amount of energy to think straight as, for example, muscles do to support a professional athlete. Today, we will be talking about Neurovision and, Yury, I already have a question. Can you please explain why this complex combines ingredients for both the central nervous and visual systems? These two are commonly divided on the market. If we delve into the physiology and anatomy of the brain, it becomes clear that the cells of the visual system (and the organ of sight as a whole) are nothing but a part of the brain. This is not a separate organ, but an integral part of the brain. All retinal cells responsible for the perception of visual impulses are structured in the same way as the ones in the brain. In fact, these are the same cells, simply carried to the periphery. Taking a closer look at the retina’s blood supply, we will see that such a great number of tiny blood vessels is only found in the brain. Thus, we understand that their division is quite relative. Once we consider the effects of bioactive components on cells of the brain and the organs of sight, we find out that the nutrients equally vital for the former as for the latter. And vice versa: nutrients that serve for improving cognitive and other brain functions are likewise beneficial to the organs of sight. I believe that separating these two parts of the CNS would be wrong. I’d go so far as to say that cells of the large and small intestines have way more differences than the cells of the brain and visual system. Let’s talk about nutrition. You’ve already mentioned that a large energy supply needs certain components. When it comes to energy, we must consider the cells of the brain and the visual system in aggregate. They are the main consumers of oxygen in the human body. Their functioning requires the utmost amount of oxygen: the intensity of nervous processes is so high (even higher than in muscles) that they need a huge amount of oxygen, in order to energize these millions and billions of nervous processes. This demands an excellent blood supply, which is why the brain (and especially the retina) is characterized by a huge number of blood vessels. Whereas muscles can easily be supplied with one large blood vessel or artery, this won’t do for the brain or retina. Each retinal cell must have its own microscopic blood vessel that saturates it with enough oxygen at any given time. This is an excellent system, but at the same time, it causes a serious constraint because such small vessels can easily be clogged or damaged since they are extremely thin. Brain cells (particularly retinal cells, which have microscopic blood vessels) need nutrients or bioactive substances to continually maintain normal blood flow, as well as keeping the blood vessels’ walls strong. For this purpose, we offer a lot of supplements rich in various bioactive substances, with the most famous one being derived from ginkgo biloba, a plant everyone has heard about. For some reason, it is believed that ginkgo biloba is the prerogative of the elderly, as if only seniors suffer from reduced cognitive function and only they require additional support. This belief is seriously mistaken. Cognitive function, indeed, declines in older adults, but it’s not caused by ageing itself. In fact, it’s determined by lack of proper care for blood vessels and the CNS, resulting in their gradual malfunction. And so, by a certain age, critical areas of the brain and/or retina go out of service. Naturally, you won’t notice it immediately with microscopic dimensions, but over 50-60 years you will start feeling the changes as they reach critical volume. Visual deterioration, cognitive decline – that’s when you arrive at the idea: “What should I do to eliminate this perceived discomfort?” That’s when we come upon ginkgo biloba. Although, according to traditional Chinese medicine (with Western medicine adopting the plant from them), ginkgo biloba should be used throughout one’s entire life. That stands to reason: as I’ve said, the brain and retina require constant, proper blood circulation and protection of blood vessels; and ginkgo’s bioactive substances, namely flavonol glycosides, are just right for the task. Firstly, they ensure normal blood circulation; and secondly, like all bioflavonoids, they strengthen the blood walls of thin vessels of the visual and nervous systems. I know that this complex also contains ginseng. What function does it perform here? Ginseng was also adopted from traditional Chinese medicine, where every single plant performs a spectrum of functions, affecting the whole organism. Ginseng is the most potent adaptogen. It’s not meant to raise, lower nor improve anything in particular. Instead, it leads to a natural physiological balance of those processes that, for various reasons, have been disrupted. Relatively speaking, if you suffer from high blood pressure, taking the proper dose of ginseng-enriched supplements will return your blood pressure to normal levels. Or, conversely, if you are hypotensive, upon taking ginseng (again, in proper dosage), your pressure will tend to stabilize over time. Same goes for the central nervous system. Assessing the effect of ginseng on the brain, we see several levels of effect: Activation of energy exchange is a key function of any adaptogen. As we noted before, energy is essential to brain function. The more biological energy it has, the more efficiently it functions. Accordingly, taking ginseng-rich products, we can rely on better cognitive function. Not because ginseng increases the number of active nerve cells, but simply because it normalizes our energy exchange, increases the brain’s energy efficiency, and, as a result, our nerve cells are able to perform more functions while spending less energy. The same applies to retinal cells since the two areas are intertwined, as we’ve mentioned numerous times now. By taking ginseng, we improve the cells’ energy exchange and, accordingly, increase visual acuity. Not because the cells have begun to somehow work better or their number has been increased, but simply because they use energy much more efficiently, which improves the quality of visual signals. The second point is that ginseng affects blood vessels. As we have stated earlier, adequate blood supply to the central nervous and visual systems is the key to improving their function. Products enriched with ginseng normalize blood viscosity, making it thinner. The thinner the blood is, the easier it passes through small blood vessels and the faster it delivers oxygen to cells. Secondly, ginseng directly affects blood pressure. I’ve already noted this, but this is important to reiterate. The thinner the blood vessels, the more sensitive they are to fluctuations in blood pressure. If ginseng-rich supplements are standardized to active ingredients, they normalize the blood pressure level and keep it stable as long as possible. I’d like to emphasize that this product, and any other Siberian Wellness product, contains more than just simple extracts of ginseng, ginkgo biloba or other plants. Modern nutrition science is warming up to the idea of active ingredients, which is why we use standardized extracts. This means that the content of the active substances in extracts is standardized to a certain dose – the dose considered adequate and effective. Neurovision is formulated with the products made by the world-famous German company Finzelberg, which has been manufacturing plant-based supplements and extracts for over 150 years. To me, this is an incredible, unsurpassable flagship in the field of extract standardization. Gingko biloba extract is standardized to the level of flavonol glycosides, as I already mentioned – that is, 24%. Ginseng extract is standardized to ginsenoside levels: 8-10%, and although quite high, the important thing is that it is adequate. Earlier, I emphasized that ginseng should be taken in adequate doses. I did so intentionally. Lower doses, though common for ginseng powders available on market, should not exist. If a product lacks a proper amount of ginsenosides, it won’t deliver the desired effect. At the same time, we should avoid high dosages, too. Unlike pharmacology, where it is mistakenly believed to produce some immediate and miraculous effect, traditional Chinese medicine and micronutrientology do not pursue high pharmacological doses. In fact, micronutrientology has adopted many traditions of Chinese medicine. Such an approach may only be justified in critical cases; that isn’t the intended use of supplements. They’re used to restore normal rates, and this can be achieved only with adequate doses, its effectiveness proven through millennia. This complex contains standardized ginseng extract in a Goldilocks amount; that is to say, it will not cause the adverse effects of an overdose. So now we’ve discussed commonly known components such as ginkgo biloba and ginseng. Now let’s turn to truly powerful and innovative ingredients. You’ve mentioned gadgets, and I’d like to talk more about substances that help protect our eyesight from within – lutein and zeaxanthin. We’re talking about a comprehensive solution, a complex approach here – so we accept that cells of both the central nervous and visual systems are identical in their structure and function. And given this, we should dismiss the idea that the ginkgo biloba in this formula is responsible only for the brain, whereas lutein and zeaxanthin – only for visual acuity. I will demonstrate now how each of these equally affects the visual system and the brain. Lutein and zeaxanthin are two natural pigments that are widely found in nature and belong to the class of carotenoids (which also includes the well-known beta-carotene). Their primary function consists of serving as light filters, as they enter the retinal cells and the lens through the bloodstream alongside food. Why do we need light filters? Our eye perceives visible information precisely due to the energy of light; “without any light, we won’t be able to see anything”. We don’t see anything in the dark room, as there are no light sources — which means no electric signal, the visual impulse that enters the brain and is later perceived as some kind of visible image. Accordingly, this is a key condition for normal vision: we need to receive a sufficient amount of light energy – either from the sun or other sources. However, all light contains high energy levels, which carry the potential for destruction of biological structures. Here, we can take skin as an excellent analogy. While sunbathing on the beach, sunlight affects melanocytes and activates the production of the pigment – melanin. That’s how we get an even, beautiful tan, and this is a healthy part of the light. However, upon excess sun exposure without protection, its energy destroys collagen, hyaluronic acid, and cells themselves. So we need to maintain a balance. The same goes for your eyes. We can see because light carries energy, but at the same time, we must make sure to protect ourselves from excess energy, especially very high energy, by which I mean blue light and ultraviolet radiation. Upon entering the retina, lutein and zeaxanthin act as natural buffers; in other words, they work like sunscreen or sunglasses. They absorb blue light and ultraviolet radiation and, as a result, prolong the lifespan of our visual cells. Unfortunately, we must admit that visual cells, like nerve cells, cannot be restored – another argument proving that these two groups are alike in origin and function. We are given a certain number of visual cells by nature, but we lose a little every day from the energy carried by light. The more time passes, the more cells we lose until finally, it results in visual deterioration. But when we protect the retina from excessive high-energy of blue light and ultraviolet radiation with the help of lutein and zeaxanthin, we reduce the number of dead cells and prolong the lifespan of the retina, postponing worsening vision (onset first happening in the dark). As many drivers know, at a certain age they begin experiencing problems driving at night, and this is because the number of active cells has been reduced past a critical threshold. Despite this, the retina still functions well in low light conditions. You should treat lutein and zeaxanthin as you do sunscreen. After all, a modern educated person will never go to the beach without applying high SPF, especially when in more southern regions or at the equator. We should bear in mind that if we leave eyes unprotected, say, by glasses (as they block UV radiation, though still transmitting blue spectrum light), as well as by lutein and zeaxanthin, we sacrifice a greater amount of visual cells. I’ve already mentioned that these elements are found in food. But, unfortunately, today we lack a holistic diet: I cannot be certain that most provide themselves with lutein and zeaxanthin sources every day, such as yellow peppers, apricots, tomatoes (especially the brown kind). If we calculate the amount of lutein and zeaxanthin that we get with food living in an average city, we see it’s a very low dose. It’s not enough to act as a proper filter, as nowadays our eyes are constantly exposed to sources of blue spectrum light, what with gadgets, computers, televisions and so on. That’s why we need additional protection. Moreover, today we use exact numbers, exact doses. A city dweller needs at least 10 mg of lutein and 2 mg of zeaxanthin to experience proper eye protection. Lower dosages (and you may encounter some products with no indication of dosage whatsoever) can never be deemed as reliable. It’s like coming to a random store, buying a random sunscreen with no SPF number on it, and going to the beach somewhere at the equator. You must clearly understand what degree of protection you’re getting. On sunscreen, this means the SPF number – whether 20, 30 or 50. On dietary supplements, this means the exact dosage of lutein (10 mg) and zeaxanthin (2mg), or more. Speaking of exact dosages… I hear that Neurovision might be considered the champion, in regards to its content of bilberry anthocyanins. Is that right? Tell us more about it, please. Yes, this was made possible thanks to long-time cooperation with leading manufacturers, including the one that produces this concentrate for us. But actually, I’d rather call it a concentrate of anthocyanins than a concentrate of bilberries. It contains 35% anthocyanins, whereas the standard today is 20-25%. As such, these are pure anthocyanins isolated from a natural source. Why should we be taking bilberry anthocyanins, and moreover, paying attention to the dosage? This story dates back to the Second World War. Pilots (of the Western coalition) making night flights were always given bilberry jam and required to eat it, because doctors noticed that bilberries helped improve night vision upon prolonged use. And this is pretty obvious: bilberry anthocyanins directly impact the eye’s functions. But, unlike lutein and zeaxanthin, these don’t act as protectors or filters. They don’t affect the retinal cells themselves, but their oxygen supply. They affect the vessels that nourish the retinal cells. As we’ve mentioned, proper blood supply plays a crucial role in the function of brain and retinal cells. When oxygen enters the cells of the brain or retina, they function well. Upon proper oxygen supply, they work intensively; but if blood flow slows down, they lack an adequate amount of oxygen. In passing, I’d like to mention my analysis of a working day. I get up early, around 5 or 6 am, and an hour later, I start checking my smartphone. Then I come to work where I’m constantly at a computer and, after coming back home, I continue looking at my smartphone. This inevitably leads to eye strain. Let’s highlight the most innovative and interesting ingredient in this product. I wouldn’t say that this complex has one unique component, the rest being supporting. As I’ve said, each component is essential and performs its specific function. And, most importantly, each of these components – be it ginkgo biloba, ginseng, lutein, zeaxanthin or anthocyanins – similarly affects the brain and the visual system. Both require all of these nutrients, so it’s counterproductive to think of them as separate. This also holds true for docosahexaenoic acid. In fact, it belongs to the class of well-known omega-3 polyunsaturated fatty acids and plays a crucial role in the CNS. If we analyze all the cells of our body, we’ll see that body cells contain from 5 to 15% docosahexaenoic acid. The brain contains up to 20-30% DHA, retinal cells – up to 50%. That means, half of all fatty acids found in cell membranes of the retina and brain are made up of docosahexaenoic acid. Why is that? Docosahexaenoic acid is an extremely watery polyunsaturated fatty acid. And the more watery the DHA in the cell membranes, the higher the cell membrane permeability and excitability, and the faster various physiological processes of excitation pass through them, including nerve impulses. It’s vital for retinal and brain cells because our cognitive function and our vision depend on the speed of the flow of nerve impulses. Accordingly, the more docosahexaenoic acid is in the cell membranes of the retina and brain, the more effective your vision and the more efficiently your brain works. And vice versa. The less DHA we get from food (as our body can’t synthesize it), the slower both our nervous and visual processes run because cell membranes become harder and less excitable, making it harder for nerve impulses to pass through them. Numerous studies had proved that a baby’s vision depends on the DHA levels in the mother’s milk. The more DHA in the mother’s milk (either as a result of proper nutrition or with the use of certain biological complexes), the lower the risk that the child will have poor eyesight. And vice versa: the less DHA, the higher the likelihood that the child will be susceptible to certain vision problems. Bearing in mind that the brain and visual system function in the same manner, then a reduction in visual acuity points to further problems with CNS development. Docosahexaenoic acid is that important for the proper formation of the CNS, including for the visual system. Given that modern life forces us to rely primarily on the central nervous system, docosahexaenoic acid is an indispensable nutritional component. We must get it from food, its principal sources being seafood or fish. Or if we’re unsure of how to achieve a constant intake of adequate doses of DHA, we must take DHA-rich supplements. Until recently, available technologies couldn’t isolate docosahexaenoic acid in its pure form. Indeed, there were fish oil concentrates with a very high content of omega-3 polyunsaturated fatty acids – 80–90%, but they had different ratios of various omega-3 classes. And docosahexaenoic acid usually came last. Thanks to cooperation with the English company Croda, which specializes specifically in the field of fish oil concentrates, we managed to achieve a uniquely high percentage – our fish oil concentrate contains 70% DHA! Therefore, taking Neurovision daily provides you with the maximum daily recommended dose of docosahexaenoic acid (800 mg), which, together with proper nutrition, ensures a steady supply of components necessary for the cell walls of the CNS and the visual system. This ensures normal cognitive function. We have two products containing high dosages of docosahexaenoic acid: “Trimegavital. DHA Superconcentrate”, which is popular among our customers, and Neurovision itself. Can you please explain the difference between these two complexes? There is, in fact, a substantial difference. These are two completely different products, despite both containing docosahexaenoic acid. The first difference lies in the dosage. A daily dose of Neurovision provides 100% DHA (800 mg); whereas the daily dose of DHA Superconcentrate is about 3.5 times less. First of all, this is because DHA Superconcentrate was developed 6-7 years ago, when there were no technologies capable of producing such intense docosahexaenoic acid concentrates. Second of all, it has to do with the raw materials. In the case of Neurovision, we get docosahexaenoic acid of animal origin – from marine organisms, primarily fish. Whereas with DHA Superconcentrate, the DHA is derived from marine microalgae, so plant origin. And this is a crucial distinction and consideration because there are a large number of people who are strict vegans or vegetarians. They take a principled stance and refuse to use any products of animal origin, even when the end result is a pure, extracted form. They can opt for the “DHA Superconcentrate”. Another essential demographic we’ve briefly mentioned – pregnant and lactating women. They use docosahexaenoic acid to provide their future or existing child with an adequate amount of docosahexaenoic acid. And here we again encounter the matter of the purity of the product. Needless to say, the ocean is now contaminated with heavy metals, including mercury, and even though we use totally purified concentrates, most people still have an aversion about using products coming from sea-bound sources as they may contain hazardous impurities. This is not in line with reality: current technologies allow us to totally purify such concentrates. Nevertheless, such an aversion exists, especially among people working with pregnant women and young children. However, DHA Superconcentrate is obtained from seaweed cultivated on special farms. So regarding concerns of impurity, this is a 100% pure product because the algae are grown under sterile conditions. And friends, now we see that all effective complexes actually rest upon biochemistry. It’s extremely important to ensure the supply of necessary amounts of bioactive substances to the brain and eyes. Neurovision is a product that allows you to boost your cognitive abilities to lightning speed through natural mechanisms. Also simply for extending your lifespan and active life expectancy, which is also very important. Everyone who runs companies and does business experiences constant cognitive overload and stress. And so, our next video will focus a closer look on another product – Stress Re.Live. Thank you!