A global food revolution
I’m sure most of you already know this,
but that we have an amazing opportunity
to change the world,
an opportunity to help
hundreds of millions of people potentially,
maybe 1 billion people
to have a better life.
And everybody in this room
could be an important part of that,
because changing the world isn’t easy,
it’s never been easy as far as I know.
But just… it’s possible right?
So let me start with the disclosure.
So me and my colleagues
we run the health website DietDoctor.com,
the largest low-carb and
keto site in the world.
How many people
have visited it sometime?
Okay, cool! Thanks.
So it’s funded
by an optional membership section
and our goal is to empower people
by making low-carb simple.
We take no industry money,
we show no ads and we sell no products.
So today I want to talk
about three things.
And the first one is the mistake
behind the obesity epidemic.
The second thing… how surprisingly hard
it is to fix this mistake,
even when we know
what needs to be done?
And number three –
a possible solution to this problem.
So let’s start with number one.
And there are many ways to start this story,
but let’s start it in 1984,
you know, the year that George Orwell wrote
about it in his novel about Big Brother.
Which is fitting because in the same year
the American government decided
to launch a big campaign
to teach people how to think about food.
What food to eat
and what food to be afraid of.
You’re supposed to be afraid of fat,
Eggs, meat, all kinds
of old-fashioned natural foods.
And a lot of people inspired by this,
despite the lack of evidence,
started to eat fake foods where you remove
the fat and you add more sugar instead,
more refined carbohydrates
that raise the blood sugar
and the insulin levels,
the fat storing hormone.
So more sugar
when you eat less fat.
And this is what happened
to obesity rates in in America.
This is 1985, so the blue states
you have around 10% obesity.
Move ahead to 1991 and
something is happening.
Dark blue states turn up
with over 15% obesity,
so a huge increase even there.
In 1997 yellow states
with over 20% obesity.
2003 orange states, over 25% obesity.
’09 red states with over 30% obesity.
And now dark brown states
with over 35% obesity.
So obesity has become common
in just a few decades
and kids are affected too, right?
And obesity rates tripled
in just one generation
making America great, at least in size.
And the heavyweight champion of the world,
the top of the rankings, right?
So you’re showing the way
for the rest of the world
and we are all following you
into this interesting predicament.
So I’m from Sweden.
It’s actually a bit downward,
a little bit behind you down here.
And yeah 12% obesity in Sweden,
which means that 88% of Swedes
still look like this.
I’m not sure if that’s
a good thing or not, but…
Yeah, that’s ABBA.
So on a more serious note
it’s not just about obesity.
Because this is far more serious,
So diabetes is the disease where you have
too much sugar in the blood,
sugar that comes
from the food that you eat.
And back in the 80s
there used to be 30 million people
with type 2 diabetes in the world.
So how many people
do we have today with diabetes?
13 times more in this short time
and it keeps going up, it’s exploding
in India, China and all the world.
So in a few decades it’s going to be
way past half a billion people.
And these people are expected
to just get worse every year,
to get complications like Alzheimer’s disease,
heart disease, cancer,
amputations, kidney disease.
We have to fix this problem,
it can’t wait.
So what people are saying is
that the way to lose weight or reverse
your diabetes if it’s even impossible,
is to eat less and exercise more.
And that’s exactly what we’ve been saying
to people for 30 years,
while it’s going
in an entirely wrong direction, right?
So what do you do?
Well the idea today
is that that maybe we can fix this
with a final surgical solution
where we simply operate on people
so that they can’t eat too much, right?
So gastric bypass surgery and similar surgeries
are getting super common in the world.
And while they are super effective
in the short term,
I think we have to really think
about whether this is the right way to go.
Because is there really a disease
inside those organs where we operate?
The stomach, the part of the stomach
that we operate, take away
or the part of intestines
that we take away or reconnect somehow?
No, these are healthy organs
that we are operating on.
So in a way we are trying
to surgically adapt our bodies
to better handle
the industrial food supply
instead of doing the opposite,
meaning adapting the food to our bodies,
which would seem to be more reasonable.
Of course the common argument
for this kind of thing
is that the people who end up
on the operating table,
they have already tested
There’s nothing else to do,
they have tested all the diets.
Only surgery remains.
But it’s not true.
I’ve heard so many stories
from people not being true.
And this is just one of them.
This is Johanna Engström.
When she was in the 40s she felt she had
struggled with her weight for long enough
and she decided, “These surgeries
seem like the right thing for me.”
And her doctor agreed.
So she got set up on the waiting list and
when time came she went to the hospital,
checked into the hospital
and the next morning, early,
she was going to be rolled into surgery.
But that night in the hospital
she had some kind of panic attack.
She really felt that
this was wrong for her
and she felt that she simply
couldn’t go through with it.
So she went out
to the people in the ward
and she said, “I’m truly sorry,
really, really sorry,
“I don’t know what to do,
but I can’t go through with this.
You simply have to give the surgery
to someone else.”
And then she went home.
And the next days she started to eat
a low-carb high-fat diet,
which is something that
she’d been considering for long time,
but never gave it a serious, serious try.
And she even asked her doctor,
“Is this right for me… low-carb?”
And her doctor said, “No, it’s just a fad diet,
it doesn’t work long-term.
It’s dangerous, don’t do it.”
But she did it anyway.
And in one year she lost more
than 100 pounds without being hungry.
And this is what she looked like
in a makeover sort of story…
And she did this
with all her healthy organs intact, right?
And she is really proud
of herself for that.
And I would think a lot of people
should be given the opportunity
and the support and the knowledge
and at least, you know, their doctor
shouldn’t tell them not to try it.
You know, why not?
Well, a lot of people
I’m a family doctor
and I used to be guilty of this myself…
We think, or thought, that eating
an omelet for breakfast is extreme.
It’s too extreme to recommend
in the healthcare system.
So instead we recommend
operating on healthy organs,
cutting them out, you know,
by the thousands.
Because this food that people have been eating
for thousands or millions of years
is obviously too extreme, dangerous
to even consider recommending.
So that’s how crazy the world is today,
really is that way.
And if we don’t look out
it can get worse,
because people who do these surgeries,
they tend to lose a tremendous
amount of weight in the first year,
but what happens after that
if they keep living the way they used to live,
the weight starts coming back
and it’s not uncommon for people
to gain back most of the weight again,
maybe even all the weight,
maybe even more than that.
And what do you do?
So people are experimenting
with different options,
because, you know,
it’s all found in surgery or pills.
So for example some people
have been experimenting
with brain electrodes
into the reward centers of the brain,
trying to tell the brain
not to want to eat food, right?
And really, nothing says 1984…
quite as much as brain electrodes
telling you what to want, right?
Not a great idea…
they even tried to put this in a pill,
so people wouldn’t feel like eating.
But it turned out
they didn’t feel like doing anything.
They got depressed
and some of them killed themselves
so they had to take away that pill.
So maybe that’s not the solution.
So what is?
I’m embarrassed to say that the next option
comes from my country, Sweden.
It’s FDA approved now in the US.
It’s a tube that you put into your stomach,
hanging out underneath your clothes,
so the idea is you eat the food
that you want to eat
and then once you’ve finished
you go to the bathroom,
you pull out the tube
and you pour the contents into the toilet.
Well, this is happening
in the US right now.
So of course it’s like surgically,
you know, prescribed bulimia.
It really is.
And what really makes me smile–
It’s sad, but still I can’t help smiling,
because why are these surgeons
putting a tube into the stomach?
There’s already a tube
into the stomach, right?
We already have one,
it’s called esophagus.
So I don’t recommend bulimia,
but if you’re going to do that,
then why pay for expensive dangerous surgery?
I don’t know.
Fortunately there might be
an even better idea.
How about just eating real food?
So this is a friend of mine
called Ronnie Mathisen.
And a few years ago he asked
on his Facebook page,
“Is it possible to lose
20 pounds in 10 weeks?”
And a friend answered him that,
“Yeah, it’s possible with low-carb high-fat.”
So Ronnie decided,
“I’m going to try this.”
And he did something unusual,
he took a picture of himself
in his underwear before and after
and then he put these pictures
into his computer
and had it calculate
what he looked like in between.
So it becomes like a movie or morph,
Let’s see how it looks.
This is Ronnie eating all he needs
except sugar and starch.
You know, no hunger and
the fat sort of melts away.
Pretty cool, right?
This is from the side.
So he lost 70 pounds
with no hunger in one year
and his friend was actually right
because he lost more than 20 pounds
in the first 10 weeks.
So I am not saying it works this well
but it works really well
for a lot of people.
And at least people should be given
the chance I think to try this,
because it’s not just a few stories,
even hundreds or thousands of stories…
There is even the best quality
gold standard evidence that we have
you know, randomized controlled trials,
the gold standard of scientific studies,
to conventional today, you know,
low-fat low-calorie diets
for weight loss.
And there’s been thousands
of these studies.
And I did a list of these
a few years ago
comparing the ones that show,
you know, a clear winner,
better results with one diet.
And there were 20 studies
showing better results with low-carb.
How many would low-fat?
So 20 – 0, that’s pretty bad
considering, you know, low-fat
is still what we recommend, low-calorie.
And a few weeks ago
I talked at a conference in England
put up by the Public Health Collaboration,
an organization of doctors
and they did a similar review
of all the studies
and they found a little bit
more studies now, 29 actually,
but it’s still 29 – 0.
That’s pretty amazing!
And I think actually today a lot of people
are starting to accept this,
that low-carb diets
are effective for weight loss.
And that’s not really
what’s holding people back today.
What’s holding people back is that
it’s perceived still to be dangerous, right?
The cholesterol thing,
the heart disease thing.
That wasn’t really proved
back in the 80s.
How about now?
Actually when you look
at all the evidence,
when you do systematic reviews of all
the evidence, there’s really nothing there.
So for example a few years ago scientists
looked at all observational evidence,
meaning, you know,
when you look at how people eat
and you compare it
to whether they get sick or not
and they found no evidence
in all of the science
to say that people who ate lots of butter
got any less healthy than other people.
So it’s nothing there.
And if you look at the gold standard
evidence, the interventional trials,
where you take a group of people,
put them on less fat
and compare it to a group with more fat
and you make that trial to go on for a year,
or two, or three, or more.
And you look at all these trials
and you put them together.
The result is that replacing
saturated fat with unsaturated fat
is unlikely to have any positive effect.
Meaning no effect on heart disease,
no effect on how long you’re going to live.
This is from the summary of the review.
And the they say that,
“These findings have implications
for current dietary recommendations”.
And of course, you know scientists,
they are all careful
with how they express themselves.
But what they mean by implications
is that the current
dietary recommendations are wrong.
And not just a little bit wrong,
but completely wrong,
rotten at the core.
Because it’s all based on this old faulty idea
that fat is bad for you.
But it’s not.
And a lot of people are waking up to it.
So in the 80s
cholesterol was the bad guy.
Now a few years ago Time had this cover,
I’m sure many of you had seen it.
So it says, “Eat Butter” and
scientists labeled fat the enemy.
Why? They were wrong.
So that’s the mistake behind the obesity
epidemic, we know the mistake behind it.
Fat was never a problem and carbs
can be a problem for obesity and diabetes.
So why is it so hard to fix this?
Did any of you read this?
I’m sure many of you did.
So this summer
the American Heart Association
said that the coconut oil
is really dangerous for you.
just like butter and that’s…
We said it’s dangerous for 30 years,
we’re going to keep saying it’s dangerous.
It’s unbelievable, right?
Study after study showing no effect and
they keep saying what they used to say.
And some people claim that, okay,
the American Heart Association
just by coincidence a few months earlier,
they got $700 million from the soybean
manufacturers and that’s why.
But I don’t think
that is the only reason.
I think there is a deeper reason.
And that is that it takes a long time
for humans to change their minds.
And actually most people never do.
If they really, truly believe in something,
they never change their minds.
And this has been shown
over and over again.
So this guy is called Ignaz Semmelweis,
he was a Hungarian obstetrician
back in the 19th century.
And back then there was a huge problem
in the cities in Europe,
because when women came
to the hospital to give birth,
after giving birth they often died.
They got a fever, get sicker and sicker
and a few days later they died.
So 10%, maybe up to 25% of women…
this happened to them.
So incredible tragedies.
And Ignaz Semmelweis, he got an idea.
He noticed that when doctors
went to the morgue to autopsy patients
and then they went to examine women,
they died even more often.
And he thought, you know, maybe there are
some sort of particles on these dead bodies
that end up on the hands of the physicians
and then they take them
to the women that they examined.
And this really sounded crazy,
because they didn’t know about bacteria
or infections, right?
They had no conception of it.
So everybody thought,
“That’s crazy, Semmelweis, it can’t be it.”
But he was in charge of a ward
and the decided,
“Hey, to get into my ward,
you’ll have to wash your hands with chloride.”
And this is what happened…
So these infections,
these death rates just plummeted.
Actually if a physician
washed his hands 10 times,
he or she saved the live of one woman.
Pretty amazing, right?
Return on investment.
Yeah, but they didn’t
because it all sounded crazy, too crazy.
And obviously doctors don’t have dirty hands,
we know that.
So they kept doing what they did
and women kept dying,
Semmelweis ended up
in a mental hospital where he died.
And it took decades
until people knew about bacteria
and it started to make sense and
they thought, “Maybe Semmelweis was right.”
So they put him on a postage stamp.
This is something at least
for his efforts.
But this is the way it usually goes,
it takes decades.
So how can we do that?
A person who is smarter than me,
a physicist called Max Planck,
he said something famous.
He said that, “A new scientific truth
does not triumph
“by convincing his opponents
and making them see the light,
“but rather because
its opponents eventually die,
and a new generation grows up
that is familiar with it.”
So maybe we’ll have to wait
for everybody to die.
How long is that going to take?
Will it be 2030, will it be 2050?
How long will they live?
I don’t know, if they eat soybean oil
maybe they will die a little bit earlier.
I’m not sure.
Anyway there are lots
of Semmelweis’s alive today.
These are some of my personal heroes…
And they are all sort of spread out
across the world.
So Gary Taubes, of course
he’s going to speak at this conference,
he’s one of my personal heroes
and one of the reasons why I’m here today.
His book “Good Calories, Bad Calories”
and many other things that he’s done.
And he also started a research organization
to fund research into low-carb.
Unfortunately, you know,
they are dependent on rich sponsors
and when they pull their support
it’s hard to do that.
So we’ll see how it goes.
Nina Teicholz, of course,
another real hero…
Great book called “The Big Fat Surprise”.
And she’s trying to lobby politicians
and other people in Washington
which is like almost
mission impossible I think,
but if she is successful,
it could certainly be extremely influential.
So good luck to her.
And then we have Dr. Annika Dahlquist
in Sweden up there.
Yeah, many people
have heard that story I’m sure.
She tried low-carb herself,
lost her excess weight, felt great
and then she started a blog and
got a lot of attention,
ended up in the media, TV,
and a lot of dietitians got afraid
and thought, you know,
“If a lot of Swedes start to eat butter again,
what’s going to happen?
Obviously everybody is going to die
from heart disease, we know that.”
So they notified the national
Board of Health and Welfare
who started an investigation
and this took two years up until 2008.
And when they came to the conclusion
“Hey, it’s okay,
keep doing what you’re doing.”
Because low-carb is compatible
with science and best practice.
So that was really influential in Sweden,
that’s when low-carb
really took off in Sweden.
And it’s still going strong.
So then we have professor Tim Noakes
of course in South Africa,
who has been hugely influential
in making people in South Africa,
you know, wake up to the potential of low-carb
to help people with metabolic syndrome.
Unfortunately he tweeted a tweet
a few years ago
and ended up in court for years,
you know, three years
and then they came to the
conclusion this spring
and said, “You are innocent,
keep doing what you’re doing.”
But that got appealed so he is back in court,
God knows for how long…
For one tweet.
So that’s what can happen and what’s even
more bizarre perhaps if it’s possible
is Dr. Gary Fettke in Australia,
an orthopedic surgeon.
He got fed up with having to amputate
people’s legs, left or right, for diabetes.
So he read up on it and decided,
“Hey, it seems possible to use
a low-carb diet to improve your diabetes
and then maybe I won’t have
to amputate people’s legs”
So he started telling people to do that
and it went really well.
He didn’t have to amputate
a lot of legs.
But his professional association,
he got notified,
somebody reported him
for “inappropriately curing
someone with diabetes.”
Here we have a doctor
who’s inappropriately curing people.
Let’s not do that, right?
So they said, “You can no longer talk about
nutrition with your patients or in the media
“or we might, you know,
do something bad,
take away your medical license
That’s amazing, right?
Because they felt that, “It’s just a doctor,
what does he know about nutrition?
He shouldn’t say anything
about nutrition. “
Which is I guess fair enough.
You know, I guess he, like me,
we all learned it after medical school.
But anyway Gary Fettke
keeps talking to his patients,
he keeps talking in the media,
he refuses to be silenced.
So he’s another brave hero today.
But anyway these guys, they’re all spread out,
we’re all spread out across the world,
it’s really hard to make a big impact.
Not only because it’s hard for people
to change their minds,
but also because there is such a resistance
from these guys, right?
These companies making billions
and billions of dollars on the status quo,
they don’t want to change…
And have to redo
all their food products.
Or when it comes
to pharmaceutical companies…
You know, what happens if people go
and inappropriately cure people?
It’s really bad for business, right?
These people with diabetes,
they are supposed to eat their drugs
every day for the rest
of their lives, right?
It’s super good,
they are very good customers.
So don’t interfere with it.
Yeah so it’s hard to fix it
for these reasons.
What about a possible solution to this?
How could we empower people everywhere
to revolutionize their health?
Victor Hugo may have said it best,
this is his famous quote.
He said that, “All the forces in the world
are not so powerful
as an idea whose time has come.”
You’ve all heard it, I’m sure.
And even these guys
are not that powerful.
They can all be swept away
by a change from the bottom up.
When people demand it,
it’s going to happen.
If enough people demand it.
So how do we speed this up,
how do we fuel it?
Because we have something
that’s been proven to work
in the best gold standard
quality science there is.
We have lots and lots of stories of people
who’ve done this over and over and over again.
Black swans in, you know,
how many I don’t know…
We have 500 people that have sent
their before-and-after pictures
and stories to our site.
That’s just a small piece
of all the thousands,
maybe you know hundreds of thousands
perhaps of stories on the Internet, right?
And really what we need,
the only thing we need is real food
that is available basically anywhere.
And we have the Internet
which makes it free to spread
this knowledge anywhere in the world.
So I’m thinking perhaps
there is a way…
you know, indulge me,
let’s say we build…
All the people and their doctors
need to make low-carb simple.
All the guides, all the recipes,
the meal plans get started,
you know, one, two, three do this
and all the trouble shooting and all
the social networking that they could need
and all that stuff
to inspire each other.
But let’s say we make
the organization trustworthy
and we make it inspiring,
delicious, funny then to do this
and then put it online for free.
And then we translate it
to every major language in the world.
Wouldn’t that be cool?
I mean the good news I think
is that this is very doable.
It’s free to spread it,
all we have to do is build it
and that might only take
the work of a few dozen people
or maybe a few hundred people.
And another piece of good news
is that we already have a sort of a model
for how we could fund this
and we’ve already started doing it
and it seems to be working.
So it’s exciting, definitely it’s exciting
and I’m going to talk more about it.
But even though we have
all this resistance from all these players,
they can all be swept away
by an idea whose time has come.
Maybe the time has come
for high-fat diet.
So how many people
have read this little thing?
Anybody… a few, yeah?
So this is a big report
from an investment bank in Switzerland,
called Credit Swiss,
a big, big company
and they came up with this report
two years ago saying…
Well, it’s called,
“Fat, the new health paradigm”.
And they say that,
“Hey, fat is apparently not dangerous at all.”
And people are starting
to understand that.
So if you had money to invest,
you should invest it in companies
that produce high-fat foods
and you should take it away from
companies that produce sugary foods.
Do you think they were right?
This is a picture from Sweden,
where I come from, a few years back.
It’s a truck driver getting arrested
for smuggling butter across the border.
So why would someone
smuggle butter into a country?
Well, it’s because the stores
are all out of it and the people want more.
And this spread over
into our neighboring country of Norway
and ended up on the Colbert report
about this terrible tragedy
of butter shortage in Norway.
But it didn’t stop there.
Yeah this is a newspaper ad from Norway.
If you buy this luxury Audi car
they will give you a pound of butter
And it keeps going, you know.
There’s been a butter shortage
in Canada yeah
and this spring actually
a butter shortage in Australia.
And then this summer, oh no,
a butter shortage in France.
And actually last week
there’s a butter shortage
coming up in all of the continent of Europe,
It’s never been so expensive, because,
you know, demand keeps outstripping supply.
So yeah, we might need
to stockpile back home.
Maybe this is a sign that this
is an idea whose time has come.
And that no forces in the world
are powerful enough to stop it.
So because we all have stories
about how we ended up in this room.
Briefly, just about me for a minute.
I got obsessed with this
15 years ago back in 2002.
I was two years out of med school,
I had had one week
of nutrition training in med school
and nobody taught me about insulin
and blood sugar in that kind of way
and I read a couple of books about it
and it seemed like made so much sense.
And yet I knew nothing about it
and it seemed like this is something
that could help a tremendous amount
of patients of mine.
So I started trying it after,
you know, reading the science,
testing it on myself and my family,
then I started trying it on my patients
and something extraordinary happened.
I was used to people coming,
you know, they need more drugs,
every year the numbers are slightly worse
and often you put them on another drug
for diabetes or blood pressure or something.
But now when I told them to go on low-carb,
the opposite happened.
They came back
and they were sort of younger.
At least they were happier and
they didn’t need as many drugs,
you could take it away,
so there was amazing to me.
And I read more and more about this.
I had a girlfriend back then and she said,
“Andreas, you’re going to have to stop
talking about carbohydrates for a while.
“I really can’t handle it anymore.
We have to talk about other things too.”
So that relationship didn’t last long.
But my love affair with low-carb diets
is still going strong,
so don’t feel bad for me.
Anyway, in 2007 I read Gary Taubes’s book,
“Good Calories, Bad Calories”,
I had already read all his science
in New York Times articles and so on,
and that was a sort of Matrix kind of thing,
swallowing the red pill,
the pieces fell into place and…
I mean of course that book
might not be 100% right about everything,
but it really made me
see things in a new way.
And I started thinking–
you know, that’s a thick book…
How many people have read it,
“Good Calories, Bad Calories”?
Good job, guys.
So I thought what if…
I’ve read it several times
but that’s just how crazy I am…
What if I could write
a way thinner, simpler book in Swedish?
So I started going and then thought,
you know, “How about starting a blog?”
You know, it’s simpler…
So I got started.
So I started a blog in Swedish 10 years ago,
and that means DietDoctor in Swedish.
And this has been an exciting journey for me,
because I mean I knew nothing about writing,
lots of people write better than I do,
lots of people dress better than I do.
It could be important
because lots of blogs back then
they were about the daily outfits
that the people were wearing.
This is Kenza,
the most popular blogger in Sweden.
So I thought, “Hey, if I do the same,
I’m going to be equally massive
and have so many visitors.”
that turned out to be a bad idea.
So I had to go back to stuff
that I actually know something about,
which is diet, and science, and health,
the boring stuff really.
Boring stuff, but still in a month 500 people
were visiting this little website every day.
And one year later 5,000 people.
I thought, “Wow, this is exciting!”
This is something else than talking
to one person at the time, right?
And a few years later
50,000 people every day.
Yeah, so I had to think, you know,
there are not many Swedes left.
Well, there are a few of course,
but I thought,
“Hey there’s nothing really awesome”,
back then at least
there was nothing really awesome in English
and I thought,
“Why not start an English site as well?”
So I got the DietDoctor.com address
and I started that one,
and that started to take off
and, you know, I got a few people
to help me out, I was working part-time,
my brother was working part-time
in the company and so on.
A few people were helping us
And it was an exciting journey.
Where would it end?
But I had like a choice to make I think.
Because this is where I used to work
as a family doctor in a Swedish clinic.
And I was there everyday trying to…
The most days working part-time…
trying to help one person at a time
and that’s really great, right?
But what if you believe that you could help
10 people in the same amount of time?
Maybe in the future 100 people
or 1000 people or even more in the same time?
Can you still stay there and do it?
I kind of felt that if I believed in that
and I did, then I had to quit.
So I did two and a half years ago
and I decided I’m just going to focus
on doing this company right
as big of a difference as possible.
And now we are a whole team,
not just me.
We have 220,000 visits every day.
Every day, that’s insane, right?
I’m still kind of amazed by that.
Making it the biggest low-carb
or keto site in the world.
And yeah, we try to make low-carb
simple for people.
We supply free recipes for,
you know, what you may want,
we supply success stories,
people send us success stories
and they are always, to me,
amazing to read.
We have hundreds and hundreds of people
who have sent us those.
And we have, you know, free guide,
what kind of vegetables you should eat
if you are on low-carb.
Do you know?
If not, you can check it out on our site.
And how do you do a keto diet right,
a really strict low-carb diet,
you can find that out.
You can find these meal plans where…
this is new for this year,
really trying to make low-carb simple.
So what’s hard about it?
I think the number one thing is,
“What should I eat tonight?”
So we thought,
“Hey, what if you get everything?
What if you get a weekly meal plan
and you get a shopping list
and get everything…
Like this shopping list.
And now you can even choose
how many people you want to serve
and you can choose… you can switch any meal,
you can skip any meal
and this sort of adapts… kind of cool,
but you can do it on Internet.
We have tons of video; movies, interviews,
presentations, video courses and so on.
That’s I think great, we’re trying to make it
like the low-carb version of Netflix.
Might be a slight influence there.
So when we started this we thought
we don’t want to have ads,
we don’t want to sell any products,
we’re going to try to keep it
as unbiased as we can.
So we thought,
“Should we do donations?
Maybe that’s not going to be effective enough
so we thought, “Okay, we do a membership”.
We have everything that people need is free
and then some bonus stuff is for members
and that’s free for a month too.
After that it’s $9 a month,
so it’s like Netflix or Spotify…
You know, these kinds of things.
And a lot of people said when we get started
that this is never going to work.
Because there is so much
free stuff on the Internet,
nobody pays for anything on Internet…
although Netflix are doing well anyway.
So three years we did this.
And we’re actually up to 37,000 members,
so thank you for that,
that’s pretty awesome.
Now the members, they are the ones
who make it possible this thing.
So we went from 18,000 supporting members
in January to 37,000.
It’s really exciting.
And it used to be a million,
a couple of people working part-time.
Now we’re 14 people full-time and
lots of people freelancing and helping us out.
Several of them are here
in the audience tonight.
We also have our awesome video team
who is recording everything
and put it online in super high quality.
So, Giorgos, Simon, Jill, Mattias.
And we have writers,
some of them are here in the audience
like Jenni Calihan and Kristie Sullivan
and Dr. Evelyne Bourdua-Roy,
and other people around the world.
So it’s a big team now.
But it’s still very small,
really compared to the challenge.
Because the challenge is enormous right.
How do we even make a dent in this?
Half a billion people,
it must be impossible.
But it’s not, it’s really not impossible,
because it can all turnaround
with an idea whose time has come.
All we need to do is spread that idea.
So what if all these heroes of mine
could have even more support,
like editors and, you know,
video people making
fantastic productions with them,
recipe people making it simple
for people to get started,
putting it online for free
if you need it?
That’s what we are trying to do
and keep building on this
and this is what could happen
to a billion people.
I’ll just kind of start with the beginning…
I’ve always struggled with weight.
I just need to tell people,
I’ve been on a number of diets.
By this time I was
on two different diabetic medications.
I used to really feel like the weight
was like some kind of moral failing.
It’s hard, because people are saying,
“It’s not good for you, you shouldn’t do that.”
I had tried everything, “by the book”.
Here’s another doctor,
he is going to tell me
I need to eat 800 cal
and exercise an hour a day.
Every day that I’ve been on,
they always tell me, “Lower your fat”.
I came across the low-carb high-fat thing.
I tried it for two weeks, I tried it.
So what happened?
Then the weight started to come down
and in one year I lost 64 pounds.
And that is where I lost the most weight
without being hungry.
2 ½ years later I went from 374 pounds
to 139 pounds, no surgery.
No surgery… It is, it’s a miracle.
My blood sugar all of a sudden
was just rock-bottom.
Clicking my belt on the airplane…
It’s totally different,
It’s fantastic, the energy
and then the other thing
which is why I’m so sure
I won’t be on antidepressants again,
is the mental clarity I’ve gained.
I think for me the biggest benefit,
more than the weight,
is the mental clarity, the calmness,
I don’t feel so impulsive,
I feel like work wise,
I can be more focused on projects
and get through projects better.
It’s very hard I think to convince people
until they can prove it to themselves.
I don’t think of it as a diet,
it’s a lifestyle.
People are amazed at what I’ve done.
It’s pretty amazing…
the stories you get here.
I would love for a billion people
to be able to experience that thing.
And we’re going to try
to make that happen.
So, yeah, we’re hiring.
Everything we get,
all the resources we get
are used to build this company
and do it more faster.
So if you go to our website
and you scroll to the bottom
you can see a link to the careers page,
and we need help from writers,
we need help from Spanish translators,
we’re launching a Spanish site very soon
and a lot of other people as well.
And even if you don’t see anything
that matches your skills,
maybe can send us an email anyway
if you feel that you have
something to contribute.
And even if you don’t want
to work with us,
maybe you have ideas
for how we can do this better, faster
help more people,
make low-carb simple.
You can email me
at [email protected]
So like I said in the beginning,
we have an amazing opportunity
to change the world.
It’s a billion people
we’ll get a better life in the future.
It’s going to happen
whether we are here or not,
because eventually scientific truth
is going to win out.
The problem like I talked about
is that it usually takes decades.
And that’s not okay.
But together we can make it happen
much faster, so let’s do that.
Let’s change the world together.